Fram

... before it causes you a service call, an emergency service call.

Remember the Fram oil filter commercial on TV? You can pay me now or you can pay me later.

[laughs]

I don't care.

But over time, you know, it's a pay me now, pay me later.

Of course that's Fram's line.

Uh, but it's, uh, it's, I mean, it's a great line.

The, the advertising guy that conjured that it made sense.

Whoa

... into the air box, where it was being sucked into the motor by, past this giant Fram filter that's in the, uh, Royal E- the Royal Enfields have a big automotive car air filter in them.

And but a lot of the oil was leaking out of the seam in the air box onto my chain and exhaust, making it a smoke show, but giving the chain some much needed lubrication.

So I realized, I looked down and I was like, well, that's never good.

than it is to, you know, say, oh, well, I'm going to lose money because I got to send them a replacement pair.

You know, it's like, what was it, the old Fram oil filter? You can pay me now or you can pay me later, right? Same deal.

I do want to get to OpenSound and why you started that.

But before we do, talk a little bit about, I mean, you grew Shox to multiple tens of millions of dollars and then sold it.

done.

Have you been hunting Fram filters?

No, like I said, I found five of them for my wife's cruise at Walmart in the discount aisle.

None on the shelf.

None on the shelf.

And you know what? I have no problem using a different filter.

I used Fram for all the years, and even though people gave them bad reviews and all, I used them and never had a problem with them.

But I have no problem using them.