Foodservice

And we connect that person up with our own team.

R&D person and then there is a initial conversation and at that point typically we would identify their specific requirements whether that would be you know pricing texture or just general idea what they have and how they would want to apply it whether it's for you know in their F&B business or the retail business etc etc and then from there once we start the conversation.

And just to clarify for our listeners who may not be too sure, Oishi specializes in ice cream or do you do things beyond that?

We are mostly ice cream, gelatos, soft serve, as well as premixes, powder premixes, bakery items.

yeah well i mean it's a happy food that you're working with so yeah i mean yeah it is it's hard to go wrong with dessert right so yeah okay um i have have food trends become more unpredictable over the years or and has it has that kind of changed the way the both of you work at oishi

I mean, I'm not sure whether things become more unpredictable.

I would think in today's world with so much media, it actually becomes a lot easier to identify what is actually gaining momentum, right? The question then is, what do the F&B business actually pick up on this, right? But fundamentally though, because whatever concept you have as an F&B operator, it still needs to fit your overall proposition, right? And it's still very much that the product by itself needs to be liked by your customers, right? As opposed to just creating a hype, which will not be sustainable, you know? Yeah.

So I think on balance, there is a lot more visibility, I think, generally about what's happening in the F&B business.

Think of it as, as a destination within Mall of the Emirates, where you'll have a collection of experiences unlike anything we have done before, and it's a crossover between, uh, multiple entertainment experiences, and we're bringing the best of the food and dining as well.

We will have four entertainment locations and close to 18 F&B locations.

Uh, it is what brings life to the malls.

We, we have seen the change in more experiential, uh, offerings in the malls.

So again, the Hangout, y- you know, an exciting project that anchors the west end is one of, you know, the destinations or the redevelopments that are currently taking shape in Mall of the Emirates, and hopefully soon, by end of the month or beginning of October, we'll start showcasing, you know, some of the openings within what we call the Hangout in the west end of Mall of the Emirates.

You look at this from a portfolio perspective and all of Majid Al Futtaim's assets a- around, you know, the country and further afield, and yet there seems to be a double down on, A, shopping malls and where, how important they are to the portfolio as a whole.

But within that, F&B as well, and in such a competitive food and beverage community.

Uh, talk to us if you can about the destinations strategy and investment therein.

It's, it's such a big project.

So you've got all the F&B scene that is very important.

We got four restaurant.

We have three bars.

We've got a rooftop bar.

You've got the Paul Ricard Bar.

You've got, you know, there's so many places where you can enjoy those moments around F&B.

But one element where we will be pushing for even more attention is the wellness.