Flybuys

So step one is register with My Aged Care.

So I always use the analogy with people, it's kind of like your Flybuys card.

[laughs]

So we all have a Flybuys card sitting in our wallet-

Yeah

...

which brings in programmatic scheduling, day partying, and store level targeting to those entrance screens.

And of course, being a very large supermarket, Kohl's is relying on its loyalty program called Flybuys to segment those audiences and allow for closer ad targeting.

Kohl's currently has in-store screens in more than 850 stores.

with its coles 360 impact tool powered by sakana ties in-store exposure to sales lift the next one is quite interesting it is jb hi-fi which is an electronics chain specialty retailer in australia and this is a network that is in transition so this is interesting to watch because JB Hi-Fi is going through a major upgrade and transition of its in-store screens to a new provider.

What surprised me, James, was Coles.

I mean, they would have heaps of data, right, through Flybuys.

They would know exactly what stage of life, you know, my little family is at, you know, just from what we're buying.

Hint, size five nappies and roll-ups, right?

Oh.

There's like 500 different ones now where you're like, "P- swipe your Flybuys card."

Oh, no.

Everyone is rich enough-

I've got a thing for rewards programs.

So here in Australia, we've got Flybuys and Everyday Rewards, the two big competing supermarket lottery programs.

i'm signed up for both they send out offers like spend a certain amount over four weeks and you get a reward and i actually use those rewards for upgrading flights upgrading experiences i've actually got a trip into japan coming up so right now i'm seriously trying to accumulate and accelerate my points and here's what i've noticed with my own offers though when i spend above one target a later offer comes through with an even higher threshold so if you've got both cards like i do you end up shopping across two competing supermarkets just to hit two different targets now i've actually stood there with a calculator working out exactly how much i've spent at one supermarket and going to the other one to top up on what i actually still need recently i was making a vegetarian meatball recipe and split the ingredients list across both stores in the same shopping center purely to cross both thresholds in one trip without going over.

Now I know it sounds a little insane when I say it out loud, but it is a deliberate response to a system that supermarkets build on purpose.

The real action's in coalition schemes.

Think Payback in Germany or Flybuys in Australia.

One card across the grocer, the gas pump, the department store.

Right.