Floor plan

It's just something that makes the book so incredibly well-rounded and put together, that depth of coverage that enables you to understand the history of the inn, the sense of character of the place, and the people in it so meticulously.

And I think something that sits alongside that as a brilliant stroke of detail was the decision to include the floor plans and things like firsthand testimonies of people to understand the different versions of the building, to really see some of those changes that have happened, to recognize how it's grown, where things used to be, where passageways used to be, and rooms and bedrooms and so on.

That evolution in visual form as well as through testimonies, written records, perspectives of people who, you know, in the future may not have, may not have been recorded and written down without you doing something like this.

It's just that real insight into the changing history of the inn.

But again, on top of it, it sits so beautifully with the book.

You're able to visualize the history that you're writing.

Again, it adds that sense of color, perspective to the people that you're talking about, to the folklore, to the history And coming back to who you were mentioning, Lisa, you know, by sharing things like those floor plans, you can start to imagine and understand and realize the sheer skill and determination and effort that someone made to bring it all to life, to create everything, to see the hard work, the blood, sweat, and tears, you know, at a time when the, the technology to help them get such an enterprise off the ground just wasn't there.

This was sheer graft.

It doesn't start what it looks like from the road.

It starts from what? From a floor plan? Floor plan.

Most important.

Just some shapes.

If you just do it right from the start and ask the questions and get it right and price the house as to what it is, you're going to get a better client experience.

I think

that probably leads us in, I suppose, to talk about what can a client actually expect? and i think it's probably a perfect one for you kylie i think a lot of people think that this can happen really fast and the reality is it's quite it can be quite a slow methodical process like yes shan doesn't want to bring it up into 3d if you like before we've actually got the floor plan or else he has to go and push delete basically and start again

yeah definitely how

So to bring it back to your house analogy, embedded marketing isn't the paint on the siding.

It's designing the floor plan so the living room naturally catches the morning sunlight.

Oh, I love that.

It's built into the architecture from day one.

If you want to change how your department operates, don't just build a massive new process and force it on them.

How can you position your idea in phase one to reduce your boss's cognitive load? How can you validate the demand for this change with a small, lightweight test, an MVP, before asking for a massive budget? How can you use scaffolding to teach your colleagues the new workflow? The principles of behavioral design and embedded marketing apply to internal persuasion and leadership just as powerfully as they do to global software launches.

So stop trying to paint the house and start designing the floor plan.

That is an incredible takeaway.