First-mover advantage

Are fringe NFL players really worth dying on the Hill that could cost you not only your membership, your members-only SEC jacket, but all the money that comes with being a member institution in the Southeastern Conference? The juice just doesn't seem like it's worth the squeeze, Jake Thompson.

Lane's doing a strategy sometimes called First Mover Advantage.

Basically, he's saying, we're going to exploit this loophole, but we think it's going to get closed very quickly, but we want to be able to exploit it before anyone else can.

and before anyone else is able to.