Finicity

Um, but I also got stuck on one, one I thing, and it has to do with Experian isn't the first company to do this.

You know, you have others like Plaid, Finicity who, who's owned by MasterCard, Nova Credit, Equifax partnered with Prism Data, Edge Score who was at our summit, uh, just to name a few.

So you know, a, a lender who wanted an FCRA-regulated cash flow report could already buy one.

So if the category already existed, what's actually new here other than an, a, a logo on, on, on a contract?