FIBO

Wasn't that quite an inspirational moment?

Now, it's another convention called FIBO in Cologne.

It's the fitness and bodybuilding convention.

And that was when we saw this stat about 52% of the people that are signed up in a gym globally uh call fitness their sport and that was another spark that was the we found it already before that but that gave us the confidence to say hey look guys what we're thinking about here with this fitness race that we're trying to create seems to be a good idea

Being held at Pullman Melbourne on the Park, the two-day event combines leadership and business sessions, with breakout discussions, pre-arranged one-to-one meetings and exhibition and networking events.

The European Fitness and Wellness Trade Show FIBO will launch FIBO Women's Health at its 2027 event in Cologne, creating a dedicated space focused on women's health, performance, prevention and longevity across every stage of life.

The new hall will bring together businesses and experts from fitness, medicine, nutrition and health technology.

with the aim of improving access to information, connecting services and addressing the gender health gap.