Fiber cement siding

Well, hello.

Appreciate you having us on board today.

Do you have about an hour? We'll talk about it.

Oh, yeah.

You wanna mention the other guys that-

Yeah.

So, uh, the other co-founders are Dakota Dees and Barney Owen, uh, and myself, Paul Cavezza, and then our board members are Hilo Ruiz, Taylor Brock, uh, Bubba Bud, Bubba Badgett, uh, Courtney Savoli, uh-

Karine

It looks beautiful.

There's nothing wrong with the way this looks, but when we scroll down to read it, here's what it says, "James Hardie Siding, Hardie Board, Dallas-Fort Worth," and then randomly Kansas City.

I'm not sure why they're in those two markets.

But then when you read it, here's what it says, "Hardie Board Siding is made by James Hardie and is also known as Cement Board Siding." But do, do you realize that if somebody Googles the word James Hardie Siding, they already know what James Hardie Siding probably is, and they're looking for the contractor that's the best at providing and delivering and doing well with James Hardie Siding, and all we do is we just start regurgitating basic generic sales point about James Hardie Siding.

It's America's number one brand of siding.

It's, it's installed on over five point five million homes, and nobody gives a flying rat's butt about any of this because here's what they wanna know.

And, uh, it, it always gets him because we'll drive around or we'll see a house, and I'll go, "Oh, look.

Uh, they used Hardie Board." And he goes, "No, I can tell right off the bat that's a cheap knockoff."

Right, right.

You know, so you use the best.

You know, obviously a lot of people do vinyl siding.

Uh, depending on the area and, and, you know, like on the beach, uh, if it gets a lot of wind, you know, the vinyl might come off easier than like a Hardie Board.

Uh, but most of the time, for most of our soffits these days, we're either gonna do like a vinyl, a vented vinyl, or if you can do a Hardie Board.

Uh, see a lot of times with your Hardie Board, it's gonna come a lot longer as one piece, and you can attach it a little bit better, uh, than like the vinyl, uh, is going to attach.

But those are probably gonna be your two like base, base soffits that you're gonna wanna use, uh, just kinda depending on the house and the style and what's gonna go best with it, you know?

All right.

...

but also the Hardie Board that's on the side here.

They've done all their landscaping in rock, which is awesome.

It's where the fire department made what he calls their last stand.

That last piece right up at the top.

I'm just gonna rip the, rip the Hardie Board down and smack it up there.

I...

The, um...

If, uh, you know, some of our homes we're, we're ...

You know, we're building these days a lot, a little closer, and some of those materials, uh, are, I guess, siding or even, uh, Hardie Board, they do have a, a level of fire, um, re- Fire protection, but not quite like brick or not, you know, not as good as, uh, distance or space between them.

Uh, you know, if it's ...

I've s- seen homes where one home was on fire, and then, uh, the home on either side of it, the siding was melting off of it.

But, like, when I was pricing jobs, I was like, "Okay, the old school carpenter method, material times three." And I was like, "This is, like, silly.

This doesn't make sense," because, like, if you have Hardie Board that's 50 grand, takes three days, it's not the same as, like, you know, leveling an old building floor that your material is nothing but you're there for 10 days.

So there's got to be a better formula, and I didn't really understand, like, how to solve that problem.

So I, I was in the pursuit to basically, like, find out, and then, you know, the coaches that I found have helped build construction companies, and they own them.