Fendt

Yeah, well, you ca- you can...

There'd be certain traits, and then you'd have the Fendt man.

So the Fend- the Fendt is kinda known as the Rolls-Royce of tractors.

So, you know, if you have a, if you have a man who has a Fendt, you know he's a few pound, first of all.

[laughs]

But you know that he, he care, he cares a lot about what he looks like, uh, in front of other people, so he might care more about himself as a boyfriend-

It costs millions of dollars that run through the acres, and it Small differences make a big difference in the grand scheme when you're talking percentages and large amounts of capital in the capital stack.

So going back to the instance you were talking about, I was at the Fendt VIP opener where they unveiled their new equipment at the beginning of the year saying these are the equipment that's going to be available.

and it was a very nicely done event they were very nice to have me there um and they talked about a lot of things on each piece of equipment they talked about you know the new uh capacities is going to have the fuel efficiency is going to have the you know how nice the the operator station is going to be and and all that kind of stuff but all of those things gloss over a major problem which is how much capital you got to sink into that thing To even be able to use it.

I want

And Class III milk prices closed at $16.19, down 21 cents.

During a Farm Progress Show press conference aimed at the foreign press, ADCO leadership stressed its focus on growing the Fendt brand in North America.

Stephan Kaspari, Senior Vice President of Customer Success and North American Ag, says that since ADCO introduced Fendt in North America five years ago, the company has invested $85 million in its dealer network in the region.

He says today Fent dealers cover about 80% of large ag in North America.

There are 75 dealer groups across 275 locations and the network is growing, he says.

I'll bite the bullet for one gold.

Dear Fendt.

Hi.

How are you? This is Clegg.

We, in around the mid-90s, when Fiat and New Holland merged, we then became the Agco dealer.

So we were selling Massey Fergus and then later Fendt.

We then also took on the Class franchise for McCannabry.

We were selling Class and we were uh jcb and and amazon uh and then you know sort of i just you know carried on it grew into south canterbury it grew into christchurch uh the contracting business was a really fundamental business that we could you know really showcase the equipment and so it grew and it was you know big um it's been a huge part of my father's um you know life um he's he's been a key driver behind that machinery business and And the philosophies that he put into that were all around being a contractor.

So, you know, that continued to grow.

And then when Class bought Renault tractors, they started developing a tractor.

And, of course, we were selling AGCO, Massey Ferguson, Fendt, and obviously Class and Class bringing out a tractor.

In 2009, we had to make a big decision, which was, do we go with Class? Do we stay with Agco? And as a family, we made the decision to go with Class.

Uh, a-and if you go to Europe, there's more divergence, like in the tractor stuff.

You know, there's a, a, there's lots of Italian and German manufacturers, Same, Lamborghini, Fendt, uh, Deutz-Fahr, et cetera.

And so, you know, you kind of as, as a, as a, as a business and as an individual, you gain familiarity.

So like, you know, for example, my, my dad never completed anything beyond high school, and yet give my dad an angle grinder and a, and a s- a, a set of drill bits and he'll modify, [laughs] you know, any kind of, um, you know, uh, cultivator, um, you know, any kind of s- uh, like planting cultivator or plow or indeed even harvesters.

Um, the first one was International Motors, so International truck and, and engines and school buses, and then the second one was, was AGCO, AGCO.

So think Massey Ferguson, Fendt tractors.

Had a variety of, of positions all inside of parts and service.

So I'm kind of grew up in, in this world, and then got introduced to software, um, by actually choosing a software provider to help us plan, um, our parts warehouses when I was at International.