FEMSA

Maven Clinic serves employees at more than one thousand companies, while Carrot and Progyny have built large businesses by solving fertility for HR, not just for consumers.

And pharmacies from CVS and Walgreens to Boots and Mexico's Femsa chains are adding women's health aisles and telehealth access points.

MPeak twenty twenty-four, Grand View Research twenty twenty-four, Latam Republic twenty twenty-five.

So what? Founders should design unit economics around employers, payers, and retailers with consumer UX as the front end, while retailers and pharmacies can use FemTech to deepen loyalty with women as key household decision makers.