Felix Lobrecht

Yeah, a former pro goalie who is practically an influencer.

The community calls him the Felix Lobrecht of futsal because his online persona is as massive as the famous German comedians.

Which, I mean, the blueprint seems logical if you only understand modern marketing, right? You acquire star power, generate a massive social media following, and assume those digital metrics will just magically translate into physical dominance.

But social media followers do not buy local tickets if there is no genuine community tie.