FeedBurner

Like there was this incredible, there was this incredible, I'm sorry, my dog is barking.

There was this incredible, uh, uh, a company called FeedBurner.

And if you had a blog, if you had a podcast, right, and you wanted to be able to build a mailing list and you wanted to monetize your feed and you wanted to be able to do all of these things that would take your content and allow you to organize, hit an audience, and then monetize it, FeedBurner was this great product.

And Google bought it.

And then killed it.

And the guy, Dick Costolo, who is the president, CEO, creator of FeedBurner, wound up becoming the CEO of Twitter.

So the way that it works is that if you create a technology that's a threat to them, they either... move you out of the way, kill you, or they give you, uh, they make you an offer you can't refuse because Dick Costolo probably is a billionaire today.

Um, he probably has a 300 foot yacht, you know, and he probably spends his, his days trying to figure out what to do with his money.

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