Fear, uncertainty, and doubt

Mm-hmm.

Because it does require some technical and computer science understanding in order to really appreciate what Bitcoin is and to dismantle the obvious FUD.

Like one thing that was quite easy for…

FUD is fear, uncertainty and doubt.

Exactly.

And a lot of our Austrians in the early days had this common thought, oh, the government is just going to ban Bitcoin.

Perimeter firewall and sort of like professionalization of cyber...

Software, as opposed to like back when people were building their own sort of in-house signature based antivirus solutions or even configuring their own firewalls on the box, is the thing that led to FUD that now like echoes forever through the industry.

Um, and the, so that goes back to the lack of original thinking.

I've always thought I, I didn't study marketing.

Like when I say

it out loud, how is that not ridiculous on its face, right? So I think to your point- But is that

industry based on FUD? Like our entire profession is based on the concept that we have to sell to our boards in theory, I need to spend this money because this might happen and this will prevent it from happening.

So isn't that just like a flow through?

There are no coincidences.

We all know the world's full of propaganda, and this is carefully designed FUD.

FUD is fear, uncertainty, and doubt.

FUD was a term that was cooked up by IBM in the chip wars of the 1980s.

um that you create enough fear uncertainty and doubt that people might miss out it's like fomo but the ai version so that people pour billions and trillions of dollars into investing in these companies um did a quick check real quick um just to see if i could get any kind of information on this and this is what the ai said I said, list the top 10 AI companies, their investments in data centers, and their profits for each year from 2020 to present with total investments versus profit.

So that's capital expenditures.

I think you're getting the point.

The number one weapon that I'm going to say is perpetuating the adversarial sales complex in managed services is FUD.

We know this: fear, uncertainty, and doubt.

Fear, uncertainty, and doubt are plaguing the managed service industry, and in a lot of ways, AI is making it better, and in a lot of ways, AI is making it worse.

And whether we're intentionally doing it or not, if we are sowing fear, we're creating uncertainty or seeds of doubt in strangers in order to create value or perceived value, I think that that's what we're gonna do.

I think we're gonna become the next sleazy example.

So FUD is the weapon of the adversarial sales complex, and it is the worst perpetuator to keep us trapped in that cycle.

So what is the antidote? How do we fix it? Well, in one word, empathy.

What, what I find incredible is that a lot of peop- And it's amazing how fear dictates people taking action.

FUD, fear, uncertainty, and doubt.

Yeah.

So with any technological wave-

Don't need a phone anymore.

But this case it's AI.

So AI kicks in, and you get this period as the new tech kicks in, the early adopters of FUD, fear, uncertainty, and doubt.

And at the... on my website, there's a, an article I wrote, a blog, and it's saying the FUD this time could be fatal.