Farer

I've always put it on.

Farer?

No.

Hmm.

However, globally, I don't think customers care about the price point as much as they care about what's unique in this.

As a collector, as an enthusiast, why would I pick a Studio Underdog or a Ming or a Fierce or, you know, a Farer? Um, I would pick a Bangalore Watch Company for the same reason, if it gives me a good product, a good narrative, and something unique in the watch that other brands don't offer.

And the price point is not the primary challenge.

Giving the global customers what they want is the primary challenge, as long as we're convinced ourselves that we can offer something unique.