Fairy
32
MENTIONS
19
EPISODES
19
PODCASTS
Search complete. 32 mentions across 19 episodes found for "Fairy".
Sep 8, 2026
Mel GiedroycHOST
I've done it twice.
Mel GiedroycHOST
I played Fairy Liquid, the goody, good fairy.
Mel GiedroycHOST
And then I played the villain, actually, but years and years ago.
Craig Revel HorwoodGUEST
But your favourite? Villains.
Katie StreetHOST
I'm going to have to read some of these out.
Katie StreetHOST
Gillette, Fairy, Pampers, Oral-B, Ariel.
Katie StreetHOST
So if you want someone who knows about how products are being discovered in the new world where we're all searching and trying to find products using AI, He is our man and he shares exactly what they have been doing at P&G to make sure their products are coming to the top of the search feed.
Kirsty KeoghanSOUNDBITE_SPEAKER
LLMs have been the biggest shift, right? How we find
Nick BeresfordGUEST
Yeah, I think it's a lot to do with sort of good conceptual selling, modeling the category really well.
Nick BeresfordGUEST
I mean, another example, we were sort of Fairy Liquid was a kind of 50% share brand that I worked on and as the kind of sort of UK commercial manager, if you like, for the total business.
Nick BeresfordGUEST
And no retailers wanted to support it.
Nick BeresfordGUEST
It was really low margin business.
Helen JohnsonGUEST
So why wouldn't you do that? And I'm really honest, it's not for every brand, right? So let's take another brand in the portfolio.
Helen JohnsonGUEST
If you think of something like Fairy Liquid, Everybody needs to have washing up liquid in their home, right? You probably don't need to be super targeted.
Helen JohnsonGUEST
Let's be honest, you could do mass reach.
Helen JohnsonGUEST
So I think that it's really dependent on the brand, on the category that you're operating, on the dynamics, on the consumer.
Richard HarpinGUEST
I think by the time I joined Procter & Gamble, I'd run eight businesses, some successfully, some unsuccessfully, and thought, let me learn about marketing.
Richard HarpinGUEST
And I was the marketing assistant on Fairy Liquid.
Richard HarpinGUEST
That's why my hands are so soft and learned about marketing.
Richard HarpinGUEST
But I wanted to keep my entrepreneurial hand in.
SeanHOST
words.
SeanHOST
And the Fairy Liquid ads.
SeanHOST
And Suzanne also mentioned Jumbo and Twink.
SeanHOST
I can't remember that.
Emma DoranHOST
Now, this is my first thinking, 'cause this is what you...
Emma DoranHOST
Old school, what you do is you put the Fairy Liquid, you wash your hair with Fairy Liquid.
Emma DoranHOST
See the nods? Does everybody know? Oh, yes.
Emma DoranHOST
[laughs] You see? As the hairdresser said to me- Yeah ...
Emma DoranHOST
I don't know the science behind this, but it has to be green in color.
Emma DoranHOST
Oh, okay.
Emma DoranHOST
That's why it's the Fairy Liquid.
Emma DoranHOST
So you couldn't use a pink Fairy Liquid or whatever.
Richard HarpinGUEST
And I went and studied a economics degree at university in the UK, then ended up joining Procter & Gamble in marketing.
Richard HarpinGUEST
And that was some great experience of running a whole company because running a brand and mine was Fairy Liquid, the washing up liquid in the UK for washing dishes.
Richard HarpinGUEST
then learned how to run a whole business from the manufacturing to the marketing to the pricing and great experience for one day running your own business.
Richard HarpinGUEST
A lot of Procter & Gamble people go on and become successful chief executives.
speaker_0HOST
Often just plain cardboard.
speaker_1GUEST
But good SRP like Fairy Liquid does can make a brand pop.
speaker_1GUEST
Fairy used it to make their logo 50 percent bigger on the shelf.
speaker_1GUEST
It becomes part of the communication, reinforcing the brand.
speaker_1GUEST
Huge potential there.
Aaron McCannHOST
latte?
Colin GeddisHOST
The neighborhood bagel 10 out of 10 Yeah Neighborhood's class And I went down to the toilets And whoever was in front of me I don't know Or maybe people in front of her Man The sink was sitting A foot deep in bubbles For some reason What do you mean? Like a fucking Like someone who put Fairy in a jacuzzi It was like I swear to god It was like sitting Like someone had a Like bathed the baby in it In the sink? In the sink I was like What the fuck happened in here?
Aaron McCannHOST
Jesus Christ
Colin GeddisHOST
Someone washing their whole body What the fuck is this? Smell
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