Fage SA

Basically, you know, instead of competing in the game that everyone's competing in, which is the yogurt aisle.

Like, you already see Chobani, there's Fage, there's Oikos, there's all the Dannon brands, like all of those things.

I'm not trying to create a vanilla, then a strawberry, then a blueberry, then a mango, then a mar-- a key lime pi- Like, we're not trying to get new customers on the margin.

We really, really care about putting probiotics in the food you eat every single day, and what are other ways to do that? And that, for us, is like we're gonna capture the majority of the market through plain yogurt and vanilla yogurt, both full fat and non-fat.

I like my yogurt kind of like you can turn it upside down, it doesn't fall out the bowl.

Delighted as well that you said Fage.

Oh, really? Can't bear it when people call it Fage.

Oh, no, it's Fage.

No, no, obviously, we know these things.

Yeah.

And let's start with the WTA, which has signed up Greek yogurt brand Faye, which is how you pronounce it.

Apparently, I've been calling it Fage for about 20 years, Faye.

As the new title sponsor of the season-ending WTA finals, the deal will kick in when the tournament moves to Charlotte in 2027 and will run for at least three years.

The team represented the WTA in the deal, Sport5 repping the Yogurt People.

Make a 100 gram protein bomb for zero prep in just a minute using stuff that you have at home that actually tastes delicious.

So number one, I use this Fage yogurt.

There's plenty of other brands.

It doesn't really matter.

All right, so that's 66 grams of protein, 300 calories.

That's step one in this puppy.

Step two is we're gonna take this Fage, or Fage, depending on how you wanna say it.

All right, take a three-quarter cup, get this guy in here.

No, it's not that I don't like it.

Here's some Fage yogurt with granola.

Ugh, the worst.

All right.

Mm-hmm.

Like the Fage.

It's so delicious.

I try to get, like, the store brand, and I was like, "This is unacceptable."