New Roots Institute

It used to be that people typed this into Google, and what you would get back would be three or four, um, links, and these would be what Google thinks, "Hey, this is the best answer to that question." And how did it decide which four of these to show me above the fold? Well, basically for each one of these websites, the backside of it, um, is, is, uh, a link to that website.

So if somebody writes a blog and they say, "Hey, I read this awesome article on the New Roots Institute, um, and you can get that article here," that creates a link.

Each time somebody links to a website on a blog, on their own website, that's a vote.

The votes that are the most valuable are the votes that have the most people linking to them.

Vegan Outreach, I think is, is pretty much there.

The New Roots Institute, which is anti-factory farming, but in a way that totally accepts that means diet change.

And, you know, they, they found some allies.

Uh, you know, health people, environmental.

I mean, certainly-

So don't-

... like, like, like, uh, New Roots Institute, we were talking about, characterizes themselves completely as an anti-factory farming organization, but they are very much into plant-based eating, you know, encouraging people to adopt plant-based eating.

So it's not like this...