Exif

So okay, let's get back to this shot.

So I looked at the EXIF data of this shot, and there's something that really surprised me about this.

This is a Hasselblad?

Uh, yeah, yeah.

I need a, I need a lighter camera." [laughs] Uh, so I had to kind of give, give that a break and, and rehab it a little bit and, um, get back to shooting, uh, with s- somewhat lighter cameras.

[laughs] Um-

So EXIF data also shows this as an HCD 28 millimeter at 28 millimeters, but again, and my apologies on my being stupid here, I don't, uh, uh, photograph with a, with a Hassy.

My understanding is this is actually a 96-millimeter equivalent at...

71.

Obtaining data from images using EXIF.

How to automate the process a how to guide for automating the EXIF data from batch image files.

72.

Blockchain democracy.

It's really a specific thing.

So they basically used EXIF geodata and image object schema.

So they added geolocation EXIF data and entity tags to destination photos, then implemented image object schema linking each image to the entity it depicts, plus 90% on show me photos of landmark Google Lens queries.

So that's something for Google Images.

And I think it could actually also work if you're trying to prove that you're local somewhere.

Yeah, so the exit data and adding image object schema, I

think this is what this is what confuses a lot of people because Jake Hundley, who is a friend of the podcast and a great SEO, he did a bunch of tests, he did the most detailed test on local business schema, and found that local business schema pretty much did nothing.

But he also did an extremely extensive recent test on adding EXIF data and found that it did absolutely nothing.

The standard advice was always strip the exif data, turn off location tagging in your camera settings, and you remain anonymous.

But Raven changes that.

Raven renders EXIF data totally irrelevant.

It does not look for GPS metadata at all.

It operates purely on advanced visual feature extraction.

I don't... challenge anyone else to to do things the way that i do them and i don't profess to say it's better or worse for somebody to do something in a certain way but it's it is important i think as an artist if you're going to put work out there that you are genuine about what it is that you've done to create that.

And so I put my EXIF settings on all my social media posts.

The reason I do that, one, it stops questions.

What camera did you use? What settings did you use? That's a really nice camera you have.

Yes, exactly, because I live high on the mountain, so there are no street signs to speak of.

I also took another step before I uploaded the picture, because I'm kind of a geek of the week like this, and I removed the EXIF data, the metadata, inside the photo itself.

So I said, okay, let's see if you can really figure this out.

The deal is, is that today's chatbots, they can actually look at an ordinary photo and figure where you are.

Taking a photo with a locked camera versus an unlocked phone.

If an activist uploads a photo, they are likely uploading the EXIF data.

GPS coordinates, camera model, timestamp.

Every bystander with a smartphone is a potential surveillance node.