Exif

So the modified and created dates and times can be saved in the file system metadata.

And that's going to be different from any created and modified dates and times that are saved in the EXIF metadata that are embedded within the file itself.

Now, as a file moves from computer to computer or hard drive to hard drive, every save is going to reset that created time.

That created time is going to be whenever it hits your device, to put it really simply.

It is a powerful trust signal that many businesses overlook.

There is a lot of discussion online about technical tactics, like adding location data to a photo's EXIF information.

Is that an advanced tactic worth pursuing?

That is an area where complexity often creates extra work for little reward.

Not the ones you've sold the most of, not the ones that have won the most blue ribbons, but the ones you feel are your most pure aesthetic expression.

Look at those images and then examine the EXIF data.

I won't be surprised at all.

I've done this myself.

Curiously enough, I find most photographers don't know what is their most successfully used lens.

There's lots of opinions about favorites, but whether or not that actually makes the best photographs, that's a different story.

And that's where an examination of the EXIF data in your Lightroom catalog of those really terrific images provides an objective view of what works for you based on your natural vision.

Copyright 2026 Lenswork Publishing.

Yeah.

Well, when you look at the EXIF data on the images, you see that the ISO is very low.

And because an iPhone doesn't have filters that filter out the light, everything is going to be in focus because it's compensating for so much light that its iris is shutting down so far.

It doesn't matter where it sets the focus.

Yeah.

I'd love to look at the EXIF data on these photos to see what kind of camera it was.

Because it's probably a piece of shit.

That's funny.

One way I use AppleScript is to resize photos from a specific watch folder so they're ready for my website.

You can even have AppleScript rename your files to include EXIF information like lens, shutter speed, aperture, and ISO if you wish.

However, let's keep the example simple, just resizing images, and see if we can make a bit of automation magic happen.

I haven't had any problems with scripts so far, but just a heads up, I can't take responsibility if something goes wrong.

They fly out, they interview him, they publish an article about his life on the lam, and shockingly, none of this is what ultimately gets him busted.

What gets him busted is the photo that they publish along with the article because buried in this photo is a whole bunch of information called E-X-I-F or EXIF data.

So when you take a photo using a digital camera or smartphone, there's certain pieces of technical information that automatically get saved into the photo itself.

This is the EXIF data.

It includes things like camera settings, the date, the time, and often it includes the exact GPS location of where the photo was taken.

The thing is that because this data is hidden, a lot of people don't realize it's there.

So when this photo of McAfee gets posted online, along with a snarky article about a top secret meeting in a top secret location, this one guy on Twitter takes it as a personal challenge.

He opens up a special type of website called an EXIF viewer, which allows you to retrieve all the metadata that's hidden in an image, and within minutes, he has a map that shows the exact spot where McAfee's been hiding.

So yeah, so Witness really worked as our partner there with groups like Project Origin, BBC, Microsoft, Adobe, Google eventually, and this thing has emerged called the Coalition for Content Provenance and Authentication, or C2PA.

Um, and it's like EXIF with digital signatures-

Mm

... is the easiest way.

It really just has, well, the PNG extension and then the standard PNG header.

Beyond that, it's just a simple PowerShell script, so not actually sort of really a complete image or not like any attempt to use EXIF data or anything like that in order, uh, to contain the malicious PowerShell script.

The DA assumes that, well, the reason behind this is simplicity because in doing a simple embedded PowerShell script like this, all the attacker needs is the standard DOS find string command in order to extract the PowerShell script and then pipe it to PowerShell, which will execute the code.

So there is no specific software needed or such to actually extract the data.

Now, if you hit the link in the show notes, you'll find the full list there, and the majority of Fuji users are gonna be happy, because they'll have communication with this lens.

They're gonna be good to go, and they're gonna have EXIF data populated with information.

Now, as for the Cosina Voigtlander Nokton 35 millimeter F1.2, that's the equivalent of a 52.5 millimeter lens in full frame terms.

So pretty close to the field of view of what our eyes normally see, also known as a focal length that I tend to pass over in favor of something much wider or tighter for just that reason, to see things differently.