European Standard

The second important lesson here, Its standards, they matter more than most pilots expected.

So early pilots that build these own proprietary data models, they are kind of now realizing like, okay, we need to be retrofitting this into like the GS1 digital link or the EN standards that came out.

Also the JRC data specifications.

So the pilots that we've been doing, for example, the Trace for Value project back in 2021-22 with brands like Kapol and Marmeco.

This is also where the solution providers, you know, are in their place.

Shared data.

That means built on GS1 identifiers, these EN standards that are just being published, eight of them, the EU registry, proprietary data or DPP and DPPs, that would be a dead end.

The value really compounds when a repairer or a recycler and a resale platform all can read the same passport.