European Journal of Social Psychology

Now,

the study everyone half knows here is Lally and Colleagues 2010 in the European Journal of Social Psychology.

96 people, 84 days, each picking one simple eating, drinking or activity behaviour to do daily in the same context, rating how automatic it felt.

Median 66 days to reach 95% of maximum automaticity.

But it might need to be longer than 21 days.

The actual research was published in the European Journal of Social Psychology and probably many other places.

But this particular study found that it takes an average of 66 days.

to automate a habit and the range was actually huge it was 18 to 254 days depending on the person and the behavior so the popular 21 days to build a habit claim isn't that from any real rigorous study it does trace back to a 1960s plastic surgeon he had these casual observations about patients adjusting to appearance changes but it's not even habit science So until automaticity kicks in, every single rep is still going to require effortful prefrontal control.

This is one reason why environment plays such a big role in habit formation.

A study from the European Journal of Social Psychology found that consistent cues like a specific place or time, can make new habits nearly automatic after just a few weeks.

So when it comes to affirmations, you're not just writing words, you're creating a mental anchor.

Let's talk about a few beautiful spaces to anchor those words.