Eurobike

Uh, so I started tra- uh, well, writing stories for a, a mountain bike magazine that was based in Rome, uh, one of the very few, and, uh, also traveling a little bit, uh, in Italy and abroad for the magazine.

I started going to Eurobike.

I, I was kind of the-- I was 25 at the time, so...

And the, yeah, average age in the magazine was really high.

I think it's c- it's fair to say that we remodeled it to the needs of the European market, uh, because obviously compared to the United States, you have different languages, different, uh, cultures of the bike industry.

You have so many events, uh, let those be, um, [lip smack] B2B events.

When we started, uh, Eurobike was still, you know, um, was still up high on the list of events where people could actually get, uh, a lot of business done, and now it's a little bit more controversial.

But, um, but again, it needed adaptation, so I think a big part of our job was to try and adapt it.

Those, Velosport and Cupertino Bike Shop were the two places you could walk in and buy a, a quality road bike and walk out the same day.

European quality road bike.

Oh, $200 for-

Yeah