Mm-hmm

... independent agency that formed in the wake of, um, a much larger agency called Paradigm, uh, dismantling and selling off a portion of their company, and there were some others that, uh, broke off and formed their own agencies, and Arrival was one of those.

Uh, we launched that company in October of 2020.

It was me and my five partners, uh, Ali Hedrick, John Bongiorno, Eric Sells, Matt Yuseko, and Carl Morse.

Um, and when word kind of got out that some of these agencies were gonna start forming that fall, um, Alex Bruford at ATC, which is an independent agency based in the UK, uh, doing international bookings, uh, mostly their, their primary market being Europe-

Mm-hmm

... yes, there's, there are big-- there's...

You know, pop is having a big moment, sure, and, you know, electronic and dance music will have its moment, you know, for a while.