And so I was just really just wondering where maybe you've seen companies either go too far in building that layer of technology in the relationship building and maybe where you've seen it done well.

Yeah.

There are so many examples of just don't outsource the humans.

Outsource the doing of the paperwork.

So I have this notion of There's diabetes, which is sugar destroys your ability to process insulin.

There's information diabetes, which destroys your mind's ability to process good information.

So you consume it, but you don't absorb it or digest it.

Right now, we are building our optimization of key features tied to ai and i can't help but try to optimize these metrics and for the key features that we're building toward things like time spent and engagement which it's easy to go down the road of building products that are ai enabled that could easily become addictive And how do you think about, as related to what you're talking about here, how do you think about the benefits of engagement, possible addiction, and whether or not that's a bad thing if it's tied to consumer health and wellness? Can we go too far still if people are consuming more and more health?