Essex man

In the 80s, then, Thatcher unleashes this sort of popular capitalism.

You have the rise of, like, Essex Man, which was, like, the...

Basically, the personification of Thatcher's popular capitalism.

These, like, are foot soldiers of Thatcher's and people who are upwardly mobile, who move out from, like, the East End of London to...

But yeah, OK.

So basically...

Yeah, so I think that they're, and they're all defined by social mobility, yeah? So basically one group, the old, the small self-employed, Essex man, your Tom Skinners, they actually have achieved social mobility largely under Thatcher.

These are Thatcher's people.