Yeah.

It's totally driven by our always-on society where information and triggers and notification and do this now, don't miss this, all of that stuff is happening at an accelerating rate.

And so it's keeping us in this always-on state, essentially.

And so we're not sleeping nearly as much as we should.

That negatively impacts our focus, our productivity, but also... you know, it comes with a lot of health risks as well, right? So your risk of cancer goes up, your risk of mental illness, whether it's, you know, Alzheimer's or dementia goes up, your risk of cardiovascular disease skyrockets.

We're sleeping less and less and Contrary to what people believe or think, if you actually spent more time sleeping and sleeping well, although it's less time, say, on the job, again, what studies will show is that a group of, put it this way, the more rested version of you who had less hours in the day over time will actually outperform the version of you that is constantly trying to cut into or buy an extra hour and a half by sleeping less.

And that's because of the quality of your output, how quickly you think the groundbreaking creative idea that comes to you.

Yeah.

[laughs]

So it changed the way I was showing up because I knew how hard it was gonna be to achieve that goal.

Um, I practiced relentlessly, um, again, which you have to do, you know, relentless and outlier are like two words that must go together, um, on this case interview, uh, style method that, you know, they use to, um, to evaluate candidates.

And, um, uh, long story short, um, I ended up landing, you know, the role.

So there was 2,000 applicants for 22 roles.

Um, 20 of the 22 roles went to Ivy League, um, graduates, you know, Harvard, Yale, Princeton, that sort of thing.

And I was one of two, um, you know, that got, um, a chance, you know, to, to start my career at McKinsey.

Here's what we're gonna do to product to try and improve all of these things."Having spoken to a lot more CEOs than me, would you agree that that is the kind of the default behavior which is different to what you're pr- you're describing?