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Eric Koester

Entrepreneur

Oct 13, 2026

16:26
mind.
16:27
Yeah, it's a funny thing.
16:28
I mean, and so part of what I think, you know, so one of the things that I spent a lot of time on in the research area that I focus on is really this idea of ambition.
16:36
And so ambition gets a funny, it gets a dirty word, right? Like, oh, you're ambitious.
16:39
This idea that like ambitious people have high ego or whatever.
16:43
Like there's a bunch of sort of reasons why people have it.
16:45
Um, To me, I'm a huge believer in the power of ambition.

10 MINS LATER

26:41
But let me just comment
8:21
So how did you get from that experience to where you are now, where you basically were studying thousands of people who were... 30 under 30, they're people who are going someplace and figured out what's the best way for someone with ambition or even maybe somebody like me who I never felt like I had ambition to just rise to get to the place that you want to go.
8:58
Yeah, I mean, the first thing I think it's important to know is I think the word ambition sort of has, in some ways, like there's a little bit of a stigma around it, right? Like, I think people think about ambition is like, I'm willing to step on anyone to get where I need to go, or, you know, I'm very, like, it kind of has this stigma around a little bit.
9:13
And I think...
9:14
I think of it a slightly broader way.
9:16
I think most humans out there, they want something that they don't have currently, and so they're striving in some way, shape, or form.
9:24
That could be they're looking to be really involved in their community.
9:28
They're looking to basically be stable at their company.

34 MINS LATER

44:00
Yeah.

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