Mm.

But I do see the trend of...

We, we saw it really loosely produced in the beginning to where it's not too heavily produced.

Now we're seeing the production value going up, and I think it's due to healthy competition.

You know what I mean? I feel like different apps have different tastes about the styles they want as far as lighting and performances and the way it's edited.

So that's a very exciting thing, and I feel like what's gonna set us apart is that we're really catering towards the audience here in, in the US and what they wanna see.

Mm-hmm.

But once they embrace it, a- as, you know, kind of a new standard of what's good, [laughs] you know what I mean? Um, and just giving it a try and saying, "Hey," and then the next challenge is making it a good story and a compelling story, one that you wanna watch all the way through and that you enjoy, um, and not just showing up for cliffhangers.