So tell us a little bit about supporting cast because I know that you guys do a lot of different stuff, but it's really one of the first companies that came out and said, we're going to help you create a subscription tier where your audience can just directly pay you.

Yeah, yeah, exactly.

So it's interesting, too, because, like, you know, we're not necessarily a household name.

And for what it's worth, that's fully by design for what SupportingCast is and sort of the business model that we operate in.

But I'll sort of give you, like, the background and, like, the historical facts.

So, you know, SupportingCast got its start, essentially, the technology behind it as the monetization platform for Slate.

So when people were signing up, if you're familiar with Slate.com, the news company and podcaster.

Not really merch.