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Eric Athas

Eric Athas

Sep 15, 2026

21:48
That's W-A-Y-F-A-I-R.com. How can we tell the difference between our brains seeking novelty and then genuinely needing something to improve our lives?
22:01
In the book, I write about the difference between needs and wants.
22:05
And this is a concept that I learned from someone named Tracy McCubbin, who's a decluttering expert.
22:10
And I have a whole chapter about making decisions about new things.
22:14
And you're absolutely right.
22:16
The idea behind saying no to new is not to say no to every new thing.
22:21
It's not to shut ourselves in and say, we're going to completely stop buying or acquiring anything.

8 MINS LATER

30:32
Why does it still matter that we don't get distracted and obsessed with every new thing?
3:34
When you first started questioning that assumption, I should say, that new is better.
3:38
Right.
3:38
We are trained to believe that new is better.
3:40
It's like everywhere you turn, new, new, new.
3:43
New is optimal.
3:44
The new sneakers are better than the ones you had a few months ago.
3:48
The new toys are better than the old ones.

9 MINS LATER

13:01
So for the listeners, I'm curious what some persuasive tactics are that the marketers will use that we should take note of to try and implement at least some, some blocks, some roadblocks for us before opting into new.
15:04
What's, what's your, your, I mean, what's your fascination with new, but also your beef with new? Yeah.
15:11
Both of those questions are connected and feed into each other.
15:16
I have always loved new things.
15:19
I have been someone who has been particularly interested in technology.
15:24
I've considered myself an early adopter for most of my life.
15:28
When I was a kid, I would want the latest gadget.
15:33
I'd love to tinker with technology and Yeah.

6 MINS LATER

22:04
So what did you learn around, like, how do we maybe reframe or come up with maybe a better relationship with new things?
19:27
So from all of those discussions, what surprised you the most about Nunes?
19:33
Yeah, I spoke to close to 100 people for this book.
19:36
And yeah, like you said, just fascinating people with these stories.
19:40
So there is so much to choose from.
19:42
But the thing that really stands out is this fact that newness is actually an essential feature of the human experience.
19:51
Everything we are today, everything you are today, everything you know, was at one point new.
19:58
As a species...

18 MINS LATER

37:32
It really
10:42
So tell us, what are your three truths to newness?
10:45
This was the beginning of my investigation into this topic, and my feeling was, w- if we really wanna start to change the relationship with the new stuff in our lives, we should really understand the thing at the center of it, which is this force, this newness, novelty.
11:05
And so I just went really deep on novelty, and truth number one is that newness defines us.
11:11
And this is one of those things that's really mind-blowing that is right in front of us and obvious, but we don't think about, which is that everything we are today, our lives, our existence, everything started n- as new at one point.
11:25
Everything we know how to do was once new.
11:27
All of the experiences that we've experienced were once new.
11:31
So newness is really this essential human feature.

8 MINS LATER

19:10
What are they? Why is it a problem that we're buying all this new stuff?

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