Is this by design?

First and foremost, like I, I can't take the credit for that.

Like that, that was a decision that was, that was made by, by Ross and by Dermot, uh, back at the very, very start.

Like I wasn't even the first marketing hire, first go-to-market hire.

That was Paul, who was, is our content lead, so he's in charge of, of capturing that and, um, the, if you look at, uh, Paul's like CV, you look back at his actual work, it's all very human-centric.

Like he's a, he's, um, very much into sport, into the outdoors, into triathlons, and, you know, he captures those human moments when people are like in the moment or they're, they're, they're suffering or they're feeling joy and things like that.

So he's really good at capturing that.

Um, so how do you view, I guess, the role of marketing in this stage or, you know, in the last kind of four to five-month stage, um, of the, of the journey of Overpath, and how do you think that will change maybe once you launch, uh, into the kind of quarter four of this year and, you know, the one to two years succeeding that?