Enhanced Group Inc.

Well, they set you up.

The Enhanced Games

called you.

Well, they're a client of Maven.

And we are going to hit it right now with myth number one.

We've been taught to believe, and we've been served up propaganda, especially with the recent Enhanced Games, that doping is commonplace in Olympic and professional sports.

And the truth is doping is limited to specific situations in largely clean modern sports.

Now, those specific situations are quite disturbing and quite prominent, so I don't want to discount the major, major role and the impact that doping has on a variety of modern sports.

Some much more so than others, but we're gonna get into the details.

I'm gonna start with the propaganda dispensed by the recent Enhanced Games farce that happened in Las Vegas, where the foundational premise was served up on prominent news media platforms like the Joe Rogan Podcast.

The premise that, hey, all the athletes are doping in major sports anyway, so we might as well bring it out onto the surface, dope the crap out of every athlete, and have them go after and break these records.

Uh, I'm Dr. Aaron D'Souza, president of the Enhanced Games.

The amount of time it takes now compared to our era with the full-body suits, that's so much better.

When we were at the Enhance Games watching those guys put on the, the full suits again, it was, like, 30, 45 minutes, multiple people.

I was like, you know, I used to want to bring these suits back, but nah.

After watching that again, I, I think we're good.

I didn't even know that.

So it was called the Enhanced Games.

Wow.

So they were all on performance enhancing drugs.

Also, if you're listening to this now, you will see that we have a new theme song, so that's pretty cool.

And also, what we're getting into today, we'll be talking about the ISL, swim influencers, new media versus traditional media, Blacks people in swimming, enhanced games, the CSL, how that's changing swimming, and the new format that we have three per nation and 10 lanes at finals in international swim meets.

So lot of interesting topics for you coming up.

All right.

We love what we do.

Um, I think it's-

They got a lot of flack for showing up at the Enhanced Games, by the way.

[laughs] People were like, "I'm unfollowing y'all"

But this is a segue to the next clip.

And it was the podcast immediately following podcast number 67 on the enhanced games.

I had a conversation with Aaron D'Souza yesterday.

And he, at the time, was the lead agent on the Enhanced Games.

And if you're unfamiliar, it's basically the new competition where athletes willingly perform Enhanced, what they call Enhanced, what WADA or USADA would call doping.

Yeah, I think so.

And ultimately, who wants to be a Neanderthal when Homo sapiens exists? Or who wants to be a human 1.0 when superhumans exist? And I think that it will be a case that everyone, almost everyone, will desire to become superhuman.

Link in the show notes to my conversation with Aaron D'Souza.

We believe that the, you know, the, the athletes as an individual should be able to access the same therapies and substances that any regular person should be as part of their training.

And under the right medical and clinical supervision, we have now shown through Enhanced Games that you can make it safe.

43% of Olympians that u- use to ad- admit to using banned substances and 1% is getting caught.

You should assume that, [laughs] you know, particularly the records, those are the people that haven't gotten caught.

Oh my goodness, friends, what an eye-opening, paradigm-shifting, controversial conversation you're in for today.

It was such an honor to sit down with Max Martin today.

He is the co-founder of the Enhanced Games and he is doing incredible things at 29, yes 29, and has brilliant insight when it comes to the Olympics, athletic performance, world records, supporting your body for longevity, all the things.

I was so honored to attend the Enhanced Games, where athletes try to achieve their true potential and break world records while being on medically supervised performance-enhancing drugs.

We should probably go get some food now." And the wildest thing is, like, if you just keep on watching this, like, he's...

Like, usually if you watch, like, when we're doing max out efforts in something like Hyrox or CrossFit Games or I'm sure you guys maybe...

Like, I'll give you an example.

I'll bring up, like, a link to when they're doing cross-country skiing, or you see the links of when these guys are doing, um, the Tour de France.

What the fuck does that mean? America is the only region.

There's myself doing a cross-country skiing race.

This is an adventure race, um, in Vail, the GoPro Games.

This is us, um, at a mountain bike race in France.