Energy Saving Trust

would be 40% of the cost new of a vehicle and that we had some leasing companies taking the values of their vehicles back to zero.

We were given this challenge by RCI with that first generation and we had to build buy bases and markets and we were given support with the Energy Saving Trust where we started education programme of the local dealers.

We found the manufacturers were supporting their dealer network, but it's how we got the independent dealers supported to be able to get the value back into the product.

And we picked target areas of the country, places like Croydon, where we knew that people could run them as a second vehicle.