Emu

Yes.

Emu oil contains remarkably high concentrations of oleic acid.

The researchers tested it on rats that had been fed a diet specifically designed to induce severe obesity.

Okay.

In total, authorities estimated that Susie Farms took in more than $100 million from at least 8,000 investors.

The truth was that neither the meat nor the oil from EMUs was valuable.

Who would have thought? When incoming investor funds were not enough to sustain the growing obligations to existing investors, the scheme collapsed and Susie Farms executives fled town.

In an unusual turn, when it was revealed that at least 100,000 emus were abandoned and left to starve, the Indian government was actually forced to step in and purchase $200,000 in emergency rations to feed the emus.

with her little books behind her.

My little books, my little emu hanging out.

I love it.

Oh, my God.

That's so funny.

She has an emu.

I didn't even notice.

I have a squirrel in here somewhere, of course.

What the fuck? Oh, no.

What the fuck? Is that Lemu? The Emu's here.

That's the best.

Lemu, the Emu's

here.

Holy shit.

Oh, my gosh.

So we have, obviously, the costume contest winners.

The company says Liberty Bibberty has not replaced its other popular character, Lemu

the Emu.

You know what I didn't hear? What about Doug? Because it's not just Lemu the Emu.

It's Lemu Emu and Doug asking for a friend.

That's all.

Now, I want you guys to watch this pivot.

As for Liberty Bibberty, Liberty Mutual says testing shows the mascot is getting people's attention, adding we're encouraged by how strongly people are engaging with him, whether they love him or feel differently.

The company says Liberty Bibberty has not replaced its other popular character, Lemu the Emu.

Anna Batal, ABC News, New York.

Well, you know what they say, all publicity is good publicity, just spell my name right.

this.

Emus aren't meant to be pets either.

No. No.

Not one single bird is meant to be a pet.