Employer branding

Think about that.

We've invested enormous amounts of money into recruitment technology, employer branding, and candidate engagement, yet something as basic as communicating respectfully with an unsuccessful applicant remains inconsistent.

And there's a particularly interesting connection here to another presentation from Greenhouse about the AI doom loop in hiring.

Candidates are using AI to produce more applications.

And sometimes the most meaningful improvement isn't another technology implementation.

It's a thoughtful email, a genuine conversation, or simply treating someone like a human being, which interestingly brings me straight back to the importance of kindness.

Employer brand is no longer what you say it is, and this is another theme I found particularly interesting, the evolution of employer branding.

Because we're entering a world where organisations no longer have complete control over how their employer brand is presented.

I would say the real

differentiator is still your employer brand, right? Your culture, your candidate experience, how your people engage your candidates, right? We talked a lot about process and the value of the candidate.

You know, it's great that the employee can have the technology at their fingertips, but they have it at their fingertips because that's what they desire, right? That's the candidate experience that we're looking to deliver.

So that's what creates the differentiator is how do you make sure that your brand and the experience that you want of your employees is showing up for those candidates? You know, we have an incredibly strong global brand, but all of our recruiting needs are still local.

[chuckles] Um, I've spent the whole of my career in recruiting and branding nevertheless.

Um, I think I'm currently in for maybe 15 years or so, and currently looking after the employer branding strategy for BCG, um, Boston Consulting Group.

But also always supportive with, um, several communities like the People Brand Collective with Brian, um, which I would definitely recommend to check out, for example.

And also lovely to be here, Hung.

No way in hell anybody will accept this.

Now, if you've got something like Jovio, which sets the guardrails, also probably build in that it's the, the, the, the ATS connections and, and stuff like that is secure, then we might go there.

But what I see is, um, I, I recently did this, um, I did five sessions for Randstad, and I asked everybody, like, who's using an AI tool at all? And I think, uh, m- max 20% of the people in the room, which were TA leaders, employer branding, mainly employer branding, even used a tool.

Most of them, when I asked which tool, said Copilot.