Emilia Perez

Mm-hmm

... to access something, are gonna react when they see it, unless it does become something like an, an Emilia Pérez where you got enough regular, like, people that are like, "Actually, this is why this is dumb." But if that had never happened, I do think that would've kept swirling up, and up, and up, and people have been like, "This is so important." Um-

Yeah

...

So maybe, you know, we haven't seen it develop yet.

Happened the last couple of years with your Amelia Perez's or various other movies that year.

And then last year we had like, you know, obviously multiple for both, you know, Sinners and One Battle that ended up getting nominated in the same categories.

So, or they were being run in the same categories.

Maybe

more or they just think that their best bet is to go for supporting for anything, like maybe using the sort of the the a real pain method, if you will, or other movies like that that have done that.

I mean, they did do that with Amelia Perez.

Right.

We haven't had...

In the four years I've been doing the film festival, we haven't had this massive... blockbuster premiere at the film fest you know we've had massive movies we've had massive movies that have gone on to been be nominated for a bunch of oscars you know you know uh martin supreme last year um you know uh the brutalist onora um unfortunately like emilia perez um So like we've seen a lot of awards darling movies come and go, but like there's never been like a massive, massive blockbuster like a Godzilla.

So that was just like it was a very different kind of electricity in the air last night.

And it was it was electric.

It's why...

So, so, um, Emilia Pérez is an excellent example of how this gets messed up.

If you make a film for a specific targeted people, so Emilia Pérez-

I started Ornot in 2013, and we make bike apparel.

The best part of Shopify for me is our ability to run the business as essentially non-technical people.

...

in that there is no one best way or even a best way for the majority to do things because each individual group and each individual person actually has their own information, and then it comes to group levels, their own group-based information.

When it comes to Emilia Pérez, for example, Mexican people and transgender people have certain knowledge about what it is to be Mexican or transgender-

And, you know, we'll see how they do awards season-wise, but it sounds like there's a lot of great movies and or performances to look forward to.

What is going to be the Emilia Perez of today or this year?

hopefully

nothing.

if they like a movie, it's been showing up in best picture and it's become a movie you can't really ignore.

And you have to kind of point to last year with Hamnet and Frankenstein the year before with Amelia Perez and Anora the year before American fiction and the holdovers.

There's usually two.

So what happens here? The People's Choice Award, using the same campaign style they did for Amelia Perez, they spread out the showings, Netflix did, of La Bola Negra, and it fucking worked.

Because La Bola Negra has won the TIFF People's Choice Award.

And I think what we're taking away from this now, this kind of confirms everything we've heard from Cannes.

I don't know.

I mean, divisive you know what we're hearing though when we hear all this shit not a best picture movie man a best picture movie is not this fucking divisive people can't