eMarketer
Market research companywww.emarketer.com
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Search complete. 55 mentions across 39 episodes found for "eMarketer".
Oct 29, 2026
Greg SterlingHOST
Google is trying to leverage, as we've discussed many times before, all of its monopoly positions in search and in Gmail and with Chrome and trying to use all of these tools to get people to use its AI tools, which is something that the antitrust case was explicitly trying to prevent, but the judge was such a chicken shit, he didn't do anything with the remedies.
Greg SterlingHOST
And so they are having success moving people, migrating people to AI mode, which eMarketer projected would be bigger than ChatGPT next year.
Greg SterlingHOST
So they're having a lot of success with that.
Greg SterlingHOST
But the dilemma, the challenge to come back to this is that they simply cannot monetize AI mode at the same level that they have with the SERP.
speaker_14SOUNDBITE_SPEAKER
According to
speaker_11CORRESPONDENT
eMarketer, online shopping makes up 15.5% of overall grocery sales, with Walmart claiming more than 30% of the market.
speaker_15SOUNDBITE_SPEAKER
No kidding.
speaker_15SOUNDBITE_SPEAKER
How would that affect us shoppers? That's what you want to know.
Mauricio CardenalHOST
And what I mean by they're spending less money on Google, I also include YouTube as well because YouTube is the other platform which is kind of similar to Meta when you're doing any type of advertising.
Mauricio CardenalHOST
This includes Google, right? So if you look at the actual numbers, this is according to eMarketer.
Mauricio CardenalHOST
And this has been reported not only by eMarketer, but it is reported by many, many different things.
Mauricio CardenalHOST
It's still projected revenue, but I think it's going to happen is that Meta is going to do $243 billion in revenue on ad revenue, and Google is going to be $239 billion in ad revenue.
Mauricio CardenalHOST
And they're both growing, right? If you look at both channels, they're both growing.
speaker_12SOUNDBITE_SPEAKER
And so this is a step up for DoorDash to really try to get as a main player within the grocery competition as
Stephanie GoskCORRESPONDENT
According to eMarketer, online shopping makes up 15.5% of overall grocery sales, with Walmart claiming more than 30% of the market.
Stephanie GoskCORRESPONDENT
How would that affect us shoppers? That's what you want to know.
Stephanie GoskCORRESPONDENT
Me too! But we don't know yet.
speaker_20SOUNDBITE_SPEAKER
And so this is a step up for DoorDash to really try to get as a main player within the grocery competition as well.
Stephanie GoskCORRESPONDENT
According to eMarketer, online shopping makes up 15.5% of overall grocery sales, with Walmart claiming more than 30% of the market.
Stephanie GoskCORRESPONDENT
How would that
Carson DalyHOST
affect us shoppers? That's
Nathaniel WhittemoreHOST
21% said that they were almost constantly online in 2015, and by 2025, that number was 41%.
Nathaniel WhittemoreHOST
eMarketer estimated that by 2019, American adults had started spending more time on mobile devices than watching TV.
Nathaniel WhittemoreHOST
Three hours and 43 minutes a day against three hours and 35 minutes a day.
Nathaniel WhittemoreHOST
And of course, the trend didn't stop there.
Nick StamoulisHOST
I agree with you.
Nick StamoulisHOST
Moving on, article from the eMarketer website entitled Meta's Muse draws millions of users, but can it become a daily AI destination? It goes on to say Meta's Muse app hit 10 million US downloads in 40 days, making it one of only about a dozen apps to accomplish that milestone.
Nick StamoulisHOST
The only other non-gaming app to do so are Disney Plus and more recently Meta's Threads.
Nick StamoulisHOST
Muse has recorded 10.9 million downloads since its September launch, including 10.2 million in the US.
Nick StamoulisHOST
The app has a 30% retention rate after seven days and 23 retention rate after 14 days that compares with 19 seven day rate and 16 14 day for rivals chat gpt clotting rock so and then it goes on to say that substantial promotion spend promotional spending helped drive adoption meta allocated 39 of its total advertising spend to muse in october up from 23 so I'll tell you.
Nick StamoulisHOST
So again, interesting data, interesting article from eMarketer regarding the LLM AI platform by Meta.
Nick StamoulisHOST
And so I'll tell you my opinion on this is, first off, and it's funny, I was actually having earlier today a discussion on LinkedIn with someone in my network on LinkedIn that essentially they were talking about meta.
Nick StamoulisHOST
And the question was very similar, like, can it become a daily destination? And what they talked about is the demographic breakdown.
Leah LoganGUEST
I don't think you just need to look at the impact coming from the distribution of a handle.
Jeremy GoldmanHOST
Yeah, I think it's interesting to me when we're thinking about, like I was looking at my old friends from eMarketer, they have some industry estimates that social media accounts for just about 2% of retail media ad spend according to their classification.
Jeremy GoldmanHOST
So that's about 1.3 billion in the US.
Jeremy GoldmanHOST
And this comes despite the fact that I feel like there's been pretty enormous buzz around offsite commerce the last few years.
Jenny BristowHOST
Anything that is too... clinical reading or that removes the human experience from it is not going to be helpful for these patients as they're trying to be able to find care in a way that also feels comfortable.
Jenny BristowHOST
I want to share along this same topic, an eMarketer article.
Jenny BristowHOST
So just this week, eMarketer released an article that was titled, Healthcare Marketers Can Make Patients Laugh If They Listen First.
Jenny BristowHOST
And this really goes hand in hand with our topic today of sensitive topics.
Jenny BristowHOST
And they have four core points that they shared that I think are really valuable and tie hand in hand with our topic today.
Julia CarcamoHOST
I know, we've spent years getting our Google rankings up.
Julia CarcamoHOST
But eMarketer found that fewer than 10% of the sources cited by ChatGPT, Gemini, and Copilot rank in Google's top 10 organic results for the same queries.
Julia CarcamoHOST
AI search is a completely separate channel with its own visibility rules.
Julia CarcamoHOST
You can rank number one on Google for a casino near me and not even show up in the AI answer to the same question.
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