Eloqua

Eloqua is definitely a bigger company than Marketo.

And they had done a pretty good job, especially in sort of Sand Hill Road and the Silicon Valley community, kind of convincing people that you need something like this.

And the problem with Alcoa was that it was pretty complicated, pretty expensive.

It was fast, but it was relatively long implementations.

So when we came along with something that, remember, our DNA had been, let's make it really fast and easy.

He's known as the category creator of customer advocacy.

He was also the founder of Eloqua so very early on in marketing automation.

So that was a wonderful experience to write a book with an incredibly smart and talented man who's also super passionate about the topic.

Love it.