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Elliot Vredenburg

Elliot Vredenburg

Partner & Creative Director at U.N.N.A.M.E.D., a brand and design practice based in New York, Stockholm, and Los Angeles.

Sep 11, 2026

5:14
Visit marketplace.walmart.com slash futurecommerce.
5:19
Okay, so let's talk about maps.
5:22
What even is a map? This is the Mercator projection, probably the one you're all most familiar with.
5:31
And ultimately, it was created originally as a means of control.
5:36
So it divided terrain into territory.
5:40
It ultimately was built for military and colonial purposes.
5:46
And it really is this form of soft power.
9:09
But what if the solution is not to build more boxes every five to 10 years?

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