Ellie Norman

I

think it was brilliant and I wonder as well around you know because I think this got things so interesting you mentioned we spoke to Ellie Norman from from URI last year and she spoke about a similar thing in terms of you know introducing squad based working and the changes that brings but also not necessarily having to convince people who already work there that it's a good thing but also maybe sometimes doing a bit of that and you know because change can can be really

scary yeah and I think sometimes you know we're all this is all of us but we're so governed by our titles and things and squads actually you know kind of remove a lot of hierarchy around it's like we're all just coming around shared outcomes and so it does take time to adjust but it also unlocks a lot of new opportunity because You could have someone who's day to day since CRM, they've joined a squad, they've been able to bring those capabilities, but they've added a new fresh perspective to LLM acquisition, for example, as well.

So we are really moving into that squad model.

Well, when the dust cleared in London, Porsche's Pascal Wehrlein came away with the title, leapfrogging two opponents in the championship standings.

Nine drivers with the potential to become a world champion is like the dream for any sports marketer to have, says Formula E chief marketing officer Ellie Norman.

Norman is constantly working toward translating that competitive product to carve out a space in the wide world of sports.

A motor sports fan since she was a young girl, Norman boasts ample experience in the industry, but perhaps none so more critical than her time in Formula One, which she joined in 2017.