Ellen Latham

And he was one of the first four dudes that founded Orange Theory.

I had Ellen Latham on our podcast.

Okay, okay.

And, you know, it's a crazy story how they just took a place and they didn't know how to market it.

Before there were more than 1,500 studios, millions of members, and a brand generating well over a billion dollars in annual revenue, there was a single mom named Ellen Latham who unexpectedly lost her job.

The setback forced her to bet on herself.

What started as one trainer's mission to help people live healthier lives eventually became a fitness movement that transformed an industry.

Today on The Sidekick Life, we're joined by Orangetheory founder Ellen Latham, and Brett Ganther, franchise director for Purpose Brands.

We'll dive into the origin story behind Orangetheory, explore why movement is one of the most powerful tools we have to improve our lives, and uncover what it took to really scale a single fitness concept into one of the most successful franchise brands in the world.

We'll also discuss Orangetheory's next chapter as part of Purpose Brands, and how that partnership is shaping the future of boutique fitness.

She believed it can change lives.

Our guest today is the creator of the Orangetheory workout, co-founder of Orangetheory Fitness, and one of the most influential fitner- fit figures in the fitness industry.