Eleven Madison Park

Do you remember, I can't imagine you would remember this because you are not a person living in New York who cares about fine dining, but I'm going to say it anyway.

Do you remember when Eleven Madison Park did an all-vegan menu? Yes, I do remember this because it was a big national news story.

But then they had a secret room in the back that you could still go into to eat animal proteins.

It's just that you had to know a guy or whatever.

Like that's what they're imagining.

They're like, actually, in their culture, Cheesecake Factory is like 11 Madison Park.

It's like.

They know it's not 11.

New York local attraction.

So for New Yorkers, a lot of the time that means either fancy restaurants or bars that exist in the city and now sell some CPG items like Eleven Madison.

They sell granola.

They sell bar nuts.

And so we have talked about 11 Madison park kind of in, in so many ways, there's, there've obviously been other like either vegetarian or vegan concepts that have, you know, uh, both opened, had some level of success, and then even gone on to, you know, get awards.

Eleven Madison Park was not the first in that way, and neither is Fabric here, but I think it does, you know, in this world of Eleven Madison Park went into that world, decided to kind of, like, walk it back.

I think this is a concept that is, like... unapologetically, you know, like we're going to be plant based.

It's all over the website.

So it is... written by one of an owner.

I don't even know if the restaurant's still around, but it was called 11 Madison Park.

So it was like a Michelin star restaurant in New York.

And just like a lot of the other restaurants, they reinvented some kind of culinary, you know, extraordinary experience or dish or whatever.

So I definitely think that he's definitely a winner and just like a gem, really nice guy and a great place where you can get some like great stuff, you know, in bulk if you want.

All right, so let's talk about this whole, like, Eleven Madison Park thing.

Like, first of all, there was this other creator who's not in the vegan space.

In fact, I think they even said, like, I'm not even vegan.

You kind of lose your...

Your street cred, if you're waxing poetic about animal cruelty and you're not vegan, but whatever.

But she talked about how Eleven Madison Park, which was a very famously plant-based restaurant,

went back to serving faux gras,

Thanks for the detail, Ricker.

And I think people should go away and look at the idea of unreasonable hospitality, which, Ricker, you tell us comes from Will Gaidara, who's the co-owner of Eleven Madison Park in New York.

So that's definitely something that someone can go and look at.

All right, we're coming into the last section of the podcast.