I mean, what is your take on that in terms of innovation being the focus rather than just the broader beauty category?

Yeah, I mean, I can tell you because it was I attended the awards and it was before I officially joined CW.

And I think what struck me was that this is an industry that's based a lot on newness and on how it's marketed and what the package looks like, etc., But we never pull back the curtain on how the product actually gets made.

And yet, interestingly, consumers love that, right? Like they love to see like on the line, like people love when brands kind of post like, here's the lipstick getting filled or this is what it looks like on the line or whatever.

And I think really what Andrea and CW did was it re... focused people's attention on the fact that there are individuals at every step of the process and that not only are women the end consumer, but there's this group of women, obviously men also, but we put the spotlight on women, of who are behind the scenes, right? Either doing the research, creating the ingredients, formulating the product, working on the product package fit, et cetera.

And what I saw was in that room were a lot of women who felt like they were the intel inside, but they were the best kept secret out there, right? And so they were just so thrilled to kind of have this spotlight on them to say, okay, A, thank you for doing this.

But B, yes, like I raised my hand.

Yeah.

I know when we spoke last year at Reveve as the CEO of Reveve, but just to give them an understanding of your multifaceted career.

Sure.

So I, well, first of all, thank you again for having me.

It's a real pleasure.

And we spoke early on in your journey of your own podcast.

And, you know, now everybody wants to be on Skin Anarchy.

So thank you for having me back.

And so I'm just curious, your decision-making across the board has been like top-notch, you know, and what is really, I guess, what were some of the things that really made you grounded in what you really wanted to bring to every organization and carry from one to another? Like what were some of those pillars for you throughout your career?