Eisai Co., Ltd.

My guest today has spent over three decades inside the exact environment most marketers are afraid of, the most regulated corner of experiential, pharma and biotech commercialization.

Michael Young is the principal and founder of BioMedWorks, Life Sciences Consulting, and before going independent, he ran global oncology strategy at Eisai and led alliance and business development at PPD and Parexel.

He was named medical marketer of the year and later became president of that same organization.

But here's what makes him different from almost every other guest we've had on this show.