edX

Coursera launched in 2012, and it ended the year with 1.7 million users.

Harvard and MIT committed $60 million that same year to jointly launch edX.

And the New York Times declared 2012 the year of the MOOC.

MOOCs are still with us.

I thought, oh, I need to do some qualifications.

So I went online and I found a group that does marketing qualifications and the first of all the quality of those courses was so bad um i aced all of them because you know obviously this stuff second hand to me but at the end i didn't want to tell anyone that i had those qualifications because i was a little bit a little bit embarrassed about it so i actually had to go to you know harvard i had to go do some of these ones on the edX platform and things like that and go okay what are the ones there that can add credibility to me they're going to make me look good rather than just be i learned something that i already knew

yeah that's an interesting point um Well, what do you say to the creator who, because I would argue that I don't think he needed those things either.

Yeah, I know.

That incredibly complex graph is basically all we try to do is the incredibly complex backend to get us to the point of saying, this is the lesson that you need to learn next, and delivering that content to you.

Right now, we only do the multiple choice data entry, but we're partnering with edX's coders who are getting ready to release their algorithmic essay grading, and we're going to be able to soon do short answer responses and essay responses, which is especially key for the SAT.

So here's a competitive landscape.

Coursera, Khan Academy, and edX are all in the online space.

None of them are adaptive.

None of them are in test prep.

Consider taking online courses in robotics and automation.

Platforms like Coursera and edX offer programs from top universities that will give you the technical background to understand what's real and what's just marketing hype.

MIT has particularly good programs since Boston Dynamics originated there.

All right, let's bring this all together with specific actions you can take right now.

Like, I have been reading about retention rates.

You know, um, all these MOOCs which, which Coursera and edX and all of these people are offering?

5 to 15%, right?

5 to 10%.

Right? So I think-

Microsoft does that actually.

On edX, if you see, we do a lot of courses, and there are open-

But that's more like a hiring, uh, drip, no?

The Khan Academy, originally focused on mathematics and science, has expanded its language arts offerings.

Coursera and edX provide university-level courses on academic English writing, public speaking, and professional communication, many of them free to audit.

Newsela and ReadWorks offer news articles at multiple reading levels, making authentic current events content accessible to learners across the proficiency spectrum.

Perhaps the most democratizing development has been the emergence of video content.