Edwin Locke

But it makes sense for us as individuals as well.

Scientifically speaking, Edwin Locke and Gary Latham synthesized more than 400 research studies on goal theory.

They explained that there is a linear relationship between the degree of goal difficulty and performance.

specific difficult goals lead to higher performance than no goals, as well as vague abstract goals, such as do your best.

Oh, actually, this is so funny.

I wrote a book, The Selfish Path to Romance, How to Love with Passion and Reason, and that's with my co-author, Ed Locke.

And we have a whole section, a whole part in our book that we've dedicated to making yourself lovable.

What does it take so that you love yourself? Because you can't ask your wife to love you if you feel some self-contempt.

Oh, actually, this is so funny.

I wrote a book, The Selfish Path to Romance, How to Love with Passion and Reason, and that's with my co-author, Ed Locke.

And we have a whole section, a whole part in our book that we've dedicated to making yourself lovable.

What does it take so that you love yourself? Because you can't ask your wife to love you if you feel some self-contempt.

But you're not ready to tell your wife yet.

And I would advise getting my romance book that I wrote with Dr. Ed Locke, L-O-C-K-E, and it's called The Selfish Path to Romance, How to Love with Passion and Reason.

And the book is about how to maintain a loving relationship, how to cherish one another.

But we do have an appendix, and the appendix is how to part ways if you're in an unsatisfactory relationship and move on.

There's decades of research backing up what we've just talked about.

So Edwin Locke and Gary Latham's goal-setting theory, one of the most replicated findings in organizational psychology, shows that specific difficult goals consistently produce higher performance than vague goals or easy goals.

This is across hundreds of studies.

It's not even close.

You want to see yourself as a reasonable person who wants to learn more about visibility, the importance of visibility.

And you can read my romance book that I wrote with Dr. Ed Locke.

It starts with visibility.

It's The Selfish Path to Romance, How to Love with Passion and Reason.

Then she won't feel, as you said, crowded.

I've written a book with Dr. Ed Locke.

It's called The Selfish Path to Romance.

And it's how to cherish one another and how to choose the right partner.

To answer that, we leave the realm of philosophy and corporate history and we enter the hard empirical science of goal setting theory.

Specifically, the decades of exhaustive research conducted by psychologists Edwin Locke and Gary Latham.

This is where we get into the actual gears of human achievement.

Locke and Latham spent years trying to isolate the simplest, most effective variable that explains why some individuals perform radically better than others on the exact same task.