Edward Tufte

'Cause where are you taking me with that, right? So now I've made you solving the problem to get you from where you are, the problem you're in, to the next level, a much more intriguing and interesting pathway.

And the, and because we only have a minute or two here, because of the sparkline, which is actually Duarte talking about the overall pattern, 'cause she borrowed the idea from, uh, Edward Tufte, who they actually call ET-

Mm-hmm

... of the where are we, where are we going? Where are we, where are we going? And a lot of the great speeches do this like stairsteps.