EDITION Hotels

So I kind of like how that kind of has diversified.

So it's interesting when people read your bio, they get all excited about, you know, your days with Ian Schrager and get all excited about Edition Hotels and now the Delano brand, Within Us More.

But I've known you for a long time, and I think you've just done some really interesting stuff along the way.

And it doesn't always get mentioned, but I hope that you can share a little bit of feedback on it.