Edison Research

There you go.

Talking about the UK, by the way, Edison Research publishing the top 25 podcasts for quarter to 26.

There's a big list on the website.

And I find it interesting to see.

Here's a little bit of a blast from the past, but it's for good reason.

Spoken and Edison Research are revisiting their AI versus human audiobook study in a free webinar on September the 10th at 2:00 PM Eastern daytime.

We covered the results before, and there were some fair questions about the methodology, so this is a great chance to hear directly from the researchers and ask those questions yourself.

And moving a little further forward, the Authors Guild is hosting a free webinar on Wednesday, September 16th, at 11:00 AM Eastern daytime about defamation risks in fiction and nonfiction.

So over at Lindale TV, we actually got the feed.

They usually went through Edison Research in New Jersey, another corrupt company, but I believe they sent it through somewhere else now.

And this is, and remember, all these, everything goes through the internet.

How do you think you get the numbers the night of the election? So anyone that says, oh, they're not online, they're not online, Of course they're online.

And speaking of podcasts, this little medium has gotten enormous.

Edison Research reported that in 2025, 55% of Americans age 12 and older had consumed a podcast within the previous month, while 40% had consumed one within the previous week.

Total weekly time spent with podcasts had increased 355% since 2015.

So apparently, when I decided to sit in front of a microphone and talk about vegetables, I wandered into a medium that's been doing some serious growing of its own.

I had all hands on deck.

We had, Lindell TV had actually bought the feed for the election, everybody, where, where it goes out through Edison Research, now it goes to a different place.

But every vote, when it's supposed to not be on the internet, right through the internet, and they go right out to the news stations.

And there we were.

That's what we keep hearing.

But the new data has just been presented by the Edison Research that shows streaming music services now reach more Americans than AM FM radio does for the first time.

So the question I guess that I throw out to our audience is if you're looking for new music now...

Mm-hmm.

That's what we keep hearing.

But the new data has just been presented by the Edison Research that shows streaming music services now reach more Americans than AM FM radio does for the first time.

So the question I guess that I throw out to our audience is if you're looking for new music now… Where do you get it? Where do you get it? Yes.

How do you hear new music? How do you find out? In our day, we would have gone to a 3XY or a 6IX or a 5KA.

He's the CEO of Spoken.

And we've got Megan Lazovic from Edison Research.

They're both here to talk about the results of a very recent Edison Research survey.

If I'm not mistaken, it's the largest study of its kind to measure listener reaction to AI-generated multicast fiction audiobooks against human-narrated titles.

This came out, I think it was last week, Phil? And when I read when I read it appeared Variety magazine covered this story and it was pretty mind blowing.

Also joining us is Megan Lazarevic.

So Megan has spent her career tracking how consumer behavior in audio and media evolves alongside technology and making sure the industry keeps pace.

As a vice president at Edison Research at SSRS, she works to develop the research products and partnerships that help the world's largest media companies understand their audiences.