E
Edgar Estrada
2
APPEARANCES
1
PODCASTS
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Sep 4, 2026
ANC Podcast Replay | The week’s top stories and VW’s Edgar Estrada on on sales, product, EVs, more
6:05
6:14
6:21
6:26
6:42

Greg LasonHOST
How did you do it? What was the focus? What is the strategy or the plan that you executed to get you to this point of success?

Edgar EstradaGUEST
Yeah, I think we have set this strategy and we have divided strategy in three main pillars.

Edgar EstradaGUEST
One is the product portfolio and the value that we are proposing to the customers.

Edgar EstradaGUEST
I think this all is together with the stakeholders, with our headquarters in Germany, with our partners in the North American region.

Edgar EstradaGUEST
And today we can say that we have the best range ever that we have had into the country, representing or having representation in every one of the segments from the sedan segment, the the the hatchback and most importantly, with the SUV and the SUV family.
12 MINS LATER
Aug. 7, 2026 | The week’s top stories and VW’s Edgar Estrada on sales, product, EVs, affordability
5:28
5:37
5:45
5:50
6:06

Greg LasonHOST
How did you do it? What was the focus? What is the strategy or the plan that you executed to get you to this point of success?

Edgar EstradaGUEST
Yeah, I think we have set this strategy and we have divided strategy in three main pillars.

Edgar EstradaGUEST
One is the product portfolio and the value that we are proposing to the customers.

Edgar EstradaGUEST
I think this all is together with the stakeholders, with our headquarters in Germany, with our partners in the North American region.

Edgar EstradaGUEST
And today we can say that we have the best range ever that we have had into the country, representing or having representation in every one of the segments from the sedan segment, the the the hatchback and most importantly, with the SUV and the SUV family.
12 MINS LATER
S
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