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Edgar Estrada

Sep 4, 2026

6:05
How did you do it? What was the focus? What is the strategy or the plan that you executed to get you to this point of success?
6:14
Yeah, I think we have set this strategy and we have divided strategy in three main pillars.
6:21
One is the product portfolio and the value that we are proposing to the customers.
6:26
I think this all is together with the stakeholders, with our headquarters in Germany, with our partners in the North American region.
6:36
We have set, let's say, the proper product portfolio for Canada.
6:42
And today we can say that we have the best range ever that we have had into the country, representing or having representation in every one of the segments from the sedan segment, the the the hatchback and most importantly, with the SUV and the SUV family.
7:04
The SUVW family in Canada is a fundamental part.

12 MINS LATER

19:23
from
5:28
How did you do it? What was the focus? What is the strategy or the plan that you executed to get you to this point of success?
5:37
Yeah, I think we have set this strategy and we have divided strategy in three main pillars.
5:45
One is the product portfolio and the value that we are proposing to the customers.
5:50
I think this all is together with the stakeholders, with our headquarters in Germany, with our partners in the North American region.
6:00
We have set, let's say, the proper product portfolio for Canada.
6:06
And today we can say that we have the best range ever that we have had into the country, representing or having representation in every one of the segments from the sedan segment, the the the hatchback and most importantly, with the SUV and the SUV family.
6:27
The SUV family in Canada is a fundamental part.

12 MINS LATER

speaker_0ADVERTISER
18:46
from

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