So how do you think about maybe who deserves credit for that growth and what constitutes a fair price for the technology that obviously helped enable it? Yeah.

It's a great question.

I think luckily in our industry, there has been this traditional, and you go back to the, I think it was like the 1970s and 80s and the rise of professional service firms.

There was the finder, binder, minder, grinder.

I'm sure you've heard about this.

It was how do you serve clients? And there was these four kind of key stakeholders that used to serve clients and each split the revenue from the clients in equal ways.

And so traditionally finders fees, referral fees, this isn't a new thing.

What was the reception?